Valuation Calculator

How much is
your SaaS worth?

Enter your current metrics. You will get a realistic market estimate based on multiples used by investors and buyers in 2025–2026.

How do you measure your revenue?

$

Subscriptions and contracts only — no one-time fees

%

Average of the last 3 months. If you haven't grown, put 0

%

Out of every 100 customers, how many leave? E.g.: if you lose 5 → put 5

%

After paying for servers, APIs, and support. Don't count your salary

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MicroSaaS

Individual buyers and marketplaces

$0

Estimated range: $46K – $72K

$42KAnnual profit
0.0xApplied multiple
Business health47/100
47%
Growth
10%
Retention
95%
Margin
70%
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Receive your position in the ranking of all those who have calculated their SaaS + 3 tips to improve your valuation based on your metrics.

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How do we calculate the value of a SaaS?

To accurately determine how much a SaaS is worth, investors and buyers look at multiple indicators, the most critical being ARR (Annual Recurring Revenue), CMGR (Compound Monthly Growth Rate), Net Profit Margin, and the Churn Rate. Not all software companies are worth the same under an investor's microscope: a SaaS with high retention, low operational costs, and predictable, consistent growth will always receive a significantly higher valuation multiple than its competitors. Our calculator uses standardized market formulas and current real multiples to give you a highly precise estimate. And to turn that estimate into a real offer, Factosaas allows you to certify all your metrics, connecting straight to platforms like Stripe or Paddle to present any buyer with an unbreakable financial track record.

For how much can I sell my SaaS?

The final price you'll negotiate to sell a SaaS varies dramatically depending on the scale of your business, your target market, and your historical metrics. Market values (multiples) today conservatively range between 2x and 7x your ARR or annual profit, heavily depending on the size of the operation: * MicroSaaS: These businesses are often valued using a multiple on net profits or SDE (Seller's Discretionary Earnings), standing as the ideal target for individual buyers and serial entrepreneurs. Investors in this bracket value high efficiency and low operational overlap. * Medium/Enterprise SaaS: These are valued directly on their ARR due to their massive long-term scalability potential, and are usually acquired by corporate investment funds or Private Equity firms. Regardless of your SaaS scale, linking your billing accounts to Factosaas will generate an immutable report that instantly validates your operation size and justifies the highest possible multiple during negotiations.

What do SaaS buyers and investors look for?

When evaluating and ultimately acquiring a SaaS, a sophisticated investor primarily looks for predictability and frictionless scalability. The factors that truly move the needle to close a successful sale in your favor include: * Retention (Low Churn): A SaaS that retains customers indefinitely is the golden metric. It proves your product solves a critical problem. * Consistent monthly growth: Proving you have true Product-Market Fit is essential for driving the multiple higher. * Truly healthy margins: An efficient and highly profitable business always attracts better offers and more competitors to the bidding process. * Transparent and verifiable data: Nobody buys a car without checking the engine. With Factosaas, you instantly eliminate investor mistrust by providing a public dashboard with read-only access to your verified revenue performance, shortening Due Diligence to days rather than months.

Frequently Asked Questions (FAQ)

It depends on the stage of your company. MicroSaaS (small revenues) are usually sold based on a multiple of their net profits or SDE (Seller's Discretionary Earnings), typically between 2.5x and 4x. Mature SaaS in high-growth stages are valued by a multiple of their ARR, as investors bet on future expansion.

Transparency is key to preventing a buyer from lowering their offer due to mistrust. Instead of sending Stripe screenshots or Excel sheets that can be forged, you can use Factosaas to generate a public, certified link of your revenue. This proves real traction instantly.

Many founders use Stripe, PayPal, and Mercado Pago simultaneously. Factosaas connects and consolidates all these sources into a single dashboard, giving you a unified ARR that allows you to get a global and accurate valuation of your entire business model.

There are several specialized platforms and marketplaces for selling SaaS, such as Acquire.com, MicroAcquire, or Flippa for smaller projects. By presenting your startup backed by the real-time financial report offered by Factosaas, you will attract more qualified investors quickly.

You should focus on reducing your Churn rate (retention) and increasing the LTV (Life Time Value). With Factosaas, you not only calculate your revenue, but you also maintain a monitor of your company's financial health that will let you know exactly in which months your retention improves.

Yes, the Due Diligence process is mandatory before closing the sale. Factosaas drastically reduces the legal and accounting time of this process, as it provides a verified and irrevocable financial history directly from your payment gateways.

Experts recommend preparing at least 6 to 12 months in advance. During this period, you must ensure your numbers have a clean growth history. Integrating Factosaas early in this cycle guarantees that you have the entire verified history when you decide to go to market.

If you don't show verified metrics, the buyer may consider the business risky and will demand a much lower multiple (buying it very cheap). With Factosaas you protect your valuation and make sure not to leave money on the table when negotiating the final sale.

Due Diligence is an exhaustive investigation and audit performed by the buyer before acquiring a SaaS. Its goal is to confirm that all operational, legal, and financial metrics presented by the seller are real. Factosaas helps you successfully pass this stage by offering a certified history of your revenue, shortening the process from months to days.